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UKahead of the curve
/ɐhˈɛd ɒvðə kˈɜːv/
/ɐhˈɛd ʌvðə kˈɜːv/ahead of the curve
[PHRASE]
What is the origin of the idiom "ahead of the curve" and when to use it?
The origin of the idiom "ahead of the curve" is rooted in mathematics and statistics, specifically the concept of a curve on a graph. In statistics, a curve on a graph represents a trend or pattern, and being "ahead of the curve" means being positioned on the graph ahead of the trend or the norm. The phrase likely emerged in the 20th century in the context of business and finance, where it was used to describe companies or investors who were able to anticipate market trends and stay ahead of their competitors. Over time, the expression has come to be used more broadly to describe anyone or anything that is innovative, forward-thinking, or ahead of the times.
Examples
1. The tech company's innovative new product is so far ahead of the curve that competitors will struggle to catch up.
2. The fashion designer's bold new collection was ahead of the curve, featuring styles and colors that were completely unexpected and ahead of their time.
3. Bumble was ahead of the curve compared to some of its rivals, offering in-app video calls since 2019, a feature that laid waste by many users until now.
4. Leslie and Matt stayed up late to make sure they would be ahead of the curve.
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